Investing in a high-quality, professionally taken headshot is an investment in your personal brand. It shows you at your best, the way you want prospective clients to see you. Many of us are not naturally photogenic. As a result, amateur photography can actually end up making you look nothing like you do in person…and definitely not your best. A professional photographer that specializes in headshots knows how to position you, how to choose the best backdrop and how to use lighting to get the best shot possible.

They can also advise you on the best type of clothing and colors to wear. I believe you should dress as you would in your work environment. If you are a business executive, wear a suit. If you are a doctor or nurse, wear your lab coat. If you are a fishing guide, wear what you would wear if you were on the water. If you do work in the business world and have a bit more flexibility with your “work uniform,” choose colors that are flattering to your skin tone and hair color. In general, solid colors are better than patterns. For men, a brightly colored (but not too bold) tie paired with a classic white shirt and dark-toned suit is a nice choice.