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Why you need an introductory video on your website

 

Every company wants to engage and grab the attention of their viewers, but how can you do that?

It wasn’t all that long ago that we were talking about how mobile was growing and the impact it would have in changing the marketing landscape. Been there, done that. So what’s the next thing that will revolutionize the marketplace? There’s a good chance it is video.

Growth Potential
You have probably heard it everywhere: video marketing is the future – and the present. Hubspot claims that “video content in no longer an option, it’s a necessary component of any successful marketing strategy.” Here’s the lowdown on video marketing: 4X as many people would prefer to watch a video about a product than read about it. By including the word “video” in an email subject line, you can boost open rates by 19% and click-through rates by 65%. Including a video.

Almost every site you go on, visitors are bombarded with something. Whether its fancy text, a ton of text or even graphics everywhere.

Keep your site simple, don’t let your visitors lose site as to why they came to your website in the first place. One of the top reasons why bounce rates are so high is because visitors are overwhelmed with the amount of information being placed in front of them.

Three Benefits of an Introductory Video

Your homepage leaves an impression on your visitors, so what do you want that impression to be? It should be amazing, make them want to keep coming back. Just remember to keep your video between 1-2 minutes, no one is going to want to watch an hour video.

Why use video instead of boring text?

  • Improved user engagement
  • Brand awareness
  • Search Engine Optimization

The impact of videos can be seen, especially since your visitor’s attention span has decreased from 12 seconds to 8 seconds. With the right script, you can maintain the attention of your visitors after those 8 seconds.

There is so much information on your site, with an introductory video, it’s an easy and interesting way to provide your target audience and visitors with an understanding of what the company does without them having to read through a bunch of text. Still not sure if you should add a video to your homepage? tmg Custom Media, says that “60% of respondents said they would watch video previous to reading text on the same webpage, and 22% said they generally liked watching video more than browsing text for examining business information”.

Engage and Connect with Viewers

The main objective of your introductory video is to get your visitors to engage and connect. The best way to do that is by telling them what it’s like to work with you and the members of your company. And a great way to show people what its like to work with you is through your personality. All that text on your website makes conveying the personality of your company limited. Whereas videos give you an opportunity to show viewers exactly how you look, sound and act.

Call to action

Do your visitors know what to do next after landing on your homepage? Sometimes they have no idea where to even start. With your video, you can provide each visitor with some sense of direction. You may have talked about something that interested them. This especially comes in handy when showing people using your product or when mentioning how your service can bring them results. They will want to learn more about that product or service.

Something interesting and different that some companies have implemented into their introductory video is lead capture forms. Everyone wants to generate more leads, some companies actually ask you to enter your email to continue watching a video.

According to Unbounce.com, “Approximately 30% of page visitors watch your introductory video and 50% of those viewers watch the video in its entirety”. Another added benefit of adding a video is that sites that actually had an introductory video on their homepage saw a 10% increase in their conversion rates.

 


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